You do not have to be at a store to know the UPC or ISBN of a product. You could be at a friends house, thinking "I like this CD, I think I want a copy." You could be at a library or at home with a library book and decide "I want a copy of this."Amazon TextBuyIt, which launched late Tuesday, lets people text the name of a product, its description or its UPC or ISBN to 262966 (that's ''Amazon'' on the keypad) from anywhere their cell phones work -- including from inside physical stores.
Howard Gefen, director of Amazon mobile payments, would not directly answer when asked if the service is meant to extend Amazon's reach by poaching customers browsing at bookstores or big-box electronics retailers.
'We think this is a great experience. We think they'll use the product...wherever they happen to be,' he said.
Next, they should incorporate the song recognition feature that some cellular carriers offer. "I like this song, I want it." Record a sample, send it to Amazon, and Voila! You bought the CD or the MP3.
Who am I kidding? I am the kind of guy that goes to the store, looks at the price, and then gets on my phone and searches the web for the best price. This makes my life easier because 8 out of 10 times, Amazon has the best price. Kudos Amazon!!
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